Journal of Strategic Research in Social Science (JoSReSS) - ISSN: 2459-0029

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Abstract


Internal marketing and its role in entrepreneurship organizations: applied research in the General Company for Food Products / Abu Ghraib Dairy Factories

The present research aims to identify the role of internal marketing in the entrepreneurial organizations through the diagnosis and interpretation of correlations and influence between internal marketing and entrepreneurship at the levels. In order to reach the field research objective, the General Company for Food Products / Abu Ghraib Factories was selected within the boundaries of Baghdad city as a field for conducting the research. The questionnaire technique is conducted to collect data from a randomly selected group of (50) employees and managers of different managerial levels. The most important results show the existence of the impact of internal marketing in the entrepreneurship of the researched company.The research presents a set of recommendations for the company, the most important ones of them: delegate creative workers and give them powers to take decisions that serve the objectives of the organization in addition to the establishment of a fair system of incentives and rewards and contribute to increase the sense of importance of workers in their organization to increase their loyalty and creativity.



Keywords
Internal Marketing, Entrepreneurship, Abu Ghraib Dairy Factories



Kaynakça

Gelişmiş Arama


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